A rare and beautiful thing, this voluminous book was captivating from the first to the last page - even though I was busy with it for a month, not once I wanted to skip the page; it kept me engaged to the very end and than I went back once more to re-read about Jake Thackray. I have read in the past books focused on specific genres, however this is the very first time that I have encountered book that covers almost the whole century of recorded popular music - in all its disguises, be it vaudeville, blackface, blues, crooners, swing, rock, Broadway, you name it. It sounds very ambitious and it is - it is also brimming with interesting perception, conclusions, sardonic wit and opinions. "Let's Do It" works as a kind of prequel to author's "Yeah Yeah Yeah: The Story of Modern Pop" but while it starts with the very dawn of recorded popular music, it goes much further than the rise of rock - it covers popular music all the way to the early 1970s and explains what were the seismic changes at that point.
Stanley is not only a brilliant writer but also a musician - it is because he is musician, that he has this unique perspective of what is the heartbeat of popular music (as accepted by masses, as opposite to critically acclaimed but unloved cult names) and as a listener, he really unearths rare gems that only nerds like me appreciate: he claims that one of Streisand's best recordings was rare 1966 single "Our Corner of the Night" which is totally fascinating as its anomaly from her better known work (and never released or either album or compilations). He is also very funny, as for example in this particular paragraph: "No singer was more indicative of America's new-found effervescence than the insatiable Sophie Tucker, who emerged in 1912, aged twenty-six, as ˜The Last of the Red Hot Mamas, though no one had previously been aware that red-hot mamas were endangered."
What struck me as the most interesting conclusion after reading such a massive survey of almost a century of popular music is how transitory everything is - recorded music is simply a recorded document of particular moment in time. And just like every moment, it has its value and than it goes away, mostly to be forgotten. No matter how big or popular certain songs or artists are in their time, eventually the new listeners will find new favourites and their own idols: a perfect example is Bing Crosby who was once a massive pop superstar and is almost completely forgotten now. Name every artist you find important and immortal - this book will show you that its all about perspective and as the time passes, new generations will not give a damn about your immortals. A case in point: musician and poet Rod McKuen : "He may be almost forgotten now, but until Fleetwood Mac’s Rumours, McKuen’s album The Sea was the Warner Brothers group’s best-selling LP of all time. That catalogue included every album by Frank Sinatra, Dean Martin and Sammy Davis on Reprise, not to mention those by Neil Young and Joni Mitchell. McKuen was huge, and now his music is forgotten." It seems to me this eventually happens to everybody, to metamorphose from current hit to oldies and than slowly to grandparents music. Re-evaluation and clever marketing (like in case of obscure blues artist Robert Johnson who became celebrated posthumously) might bring some names back into the spotlight, but generally speaking everybody has a moment in the sun and than it goes away, we are drops in the ocean, to be forgotten along with our pop stars.