8.1.21

"Ti Si Meni Sve Na Svijetu" by Vjekoslav Jutt (1970)

 

This is a very interesting album - not so much because of the music, but because its historical artefact: for a brief moment in time, this guy was a latest fresh face, poster boy for the burgeoning records buying female audience and a harbinger of the things to come. The recording companies have always been very perceptive when it came to selling the product but trough 1960s it was all about singles and EP records - to my knowledge this must be amongst the first LP albums focused on local teenage idol. 


During the previous decade "Jugoton" was very cautious towards LP format - almost all the releases were either singles or EP records - albums were reserved for compilations; 1970. was the year when this recording company decided to bite the bullet and started presenting its biggest stars with genuine albums. I am still not 100% sure were those compilations or newly recorded versions of old material (it sounds so) but here is a poster boy Vjekoslav Jutt with his lovelorn ballads and you know, even with all the reservations he does sound genuinely fine - he was given royal treatment, with first class composers (Nikica Kalogjera, Arsen Dedić, Đorđe Novković, Mario Bogliuni) and material has been carefully planned and selected for him, I mean Miljenko Prohaska is a conductor, this was really like the best people in the business are involved. In subsequent years Rock critics will push aside with a smirk everything that was not Rock music and this type of mainstream will be dismissed as a lightweight "schlager"  but in reality this was genuinely pop music of its day - no better or worse from what was going on elsewhere. I remember the singer's voice vaguely from the radio in my childhood so he might have been remembered longer, but it appears this was the highlight for him. 

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